The instax mini Evo™ Gentle Rose: flex your creativity

Always wanted an instant film camera that screams ‘pretty – with purpose’? The instax mini Evo™ Gentle Rose ticks every box. Blending effortless style with standout features, this is everyday creativity designed to slip seamlessly into your world. 

Curious to know more about this rosy new release? Don’t go anywhere. In this blog, we’ll be giving you the lowdown on the instax mini Evo™’s latest look, covering why you’ll love it, how to style it, and where you can get your hands on it.

Meet your *NEW* blush crush: the mini Evo™ Gentle Rose 

Pink lovers, rejoice. No, you’re not seeing the world through rose-tinted glasses; the quiet luxe hue you’ve been low-key lusting after actually exists. The mini Evo™’s all-new pink colourway is finally here, IRL, materialised as a soft rose metallic base with pale, textured pink faux leather panelling. So chic.

Always been obsessed with our dreamy Pink Lemonade Film or our soft gradient Macaron Instant Film? This polished piece of kit is your perfect camera match.

Level up every look with this luxe rose sidekick
When it comes to styling, a camera that kills the vibe is a big no-no. Whether you live for soft-girl looks or candy-toned coquette everything, the mini Evo™ Gentle Rose hybrid camera was made to elevate your aesthetic, not compete with it. Here are some easy ways to style:

Nail ‘coquette cute’: The mini Evo™ Gentle Rose is the ultimate accessory for soft, romantic looks. Pair it with big frills, pastel bows, mini heart socks, and puff sleeves for an ultra-feminine coquette ‘fit where every detail feels carefully considered.

Embrace ‘cosy rose’: Give sweatpants + a hoodie a sorbet upgrade. Opt for a slouchy pastel pink set, chunky socks, light-toned trainers, and stacks of cool jewellery. Paired with the mini Evo™, it’s giving ‘airport chic’ meets ‘Sunday morning coffee run’. Ultra snug, effortlessly put together.

Have your ‘soft girl’ moment: Love the ‘soft girl’ look? Reach for a chunky pastel knit, cute earrings, comfy gingham trousers, and a baby pink bandana. All you need is the mini Evo™ Gentle Rose slipped inside a teeny shoulder bag to complete the look. Cool, cute, and understated.

A compact camera made for creativity…

Love to be creative, without limitations? The instax mini Evo™ gives you classic dial controls for ease-of-use, while the slim silhouette slips effortlessly into any bag. It may be mini, but don’t be deceived by its pocket‑sized frame. With 10 fun lens effects and 10 old-school film effects, you have 100 unique combinations at your fingertips. From soft focus for dreamy mornings to fish‑eye for bold perspectives – every shot is in your hands.

Shooting modes: Adapt your shots to your mood. Switch between classic stills, creative double exposures, or experiment with macro close‑ups for when the details matter. The intuitive dials make it easy to toggle through options, so you can move from romantic soft focus to bold, high‑contrast frames in seconds. This is control without complication.

Easy printing: Want convenience when printing on the go? The mini Evo™ makes it easy. Preview your images on-screen, select your faves, and use the old-school print lever to print the shots you love. Out without your camera and see a shot you want to print? No stress. With the mini Evo™, you can send smartphone shots to your camera via Bluetooth and print them through the mini Evo app. No need to pass on a photo-op just because you’re without your beloved Evo. Simply snap on your phone and print when you get home.

Meet the films that match the mood:

After the perfect pocket-sized pastel film? These playful picks will amp up the fun in every shot:

instax™ mini Confetti Instant Film: Celebrate the moment with a sprinkle of pastel sparkle. Each film frame is flecked with soft, party-ready tones. Ideal for birthdays, brunches, or any day that deserves a little extra joy.

instax™ mini Soft Lavender Instant Film: The perfect purple really does exist. This pastel lavender border adds a dreamy, romantic finish to your shots, especially flattering for golden-hour portraits and soft-girl styling.

instax™ mini Pink Lemonade Instant Film: Bold, punchy, and unapologetically pink. This vibrant border is made for playful outfit snaps, mirror selfies, and anything that leans into your coquette or maximalism mood.

instax™ mini Sprinkles Instant Film: Like an iced doughnut in film form. With vanilla-toned borders and playful sprinkle details, this one’s pure sweetness – perfect for café moments, dessert shots, or anything cute and candid.

instax™ mini Macaron Instant Film: Gradient borders in soft rainbow shades make every photo pop. Capturing a pastel outfit or a scenic snap? This film adds a subtle colour story that stands out without overpowering.


instax™ mini Mermaid Tail Instant Film: Dive into dreamy with shimmering, iridescent borders inspired by ocean hues and mythical magic. Whether it’s a shot from your travels or a cute couple pic, this film turns every photo into a fairytale moment.

Get your hands on the instax mini Evo™ Gentle Rose

We’re so excited about the launch of the mini Evo™ Gentle Rose that we’re giving our instax™ Creator Cube at FUJIFILM House of Photography a full rosy makeover in its honour. Come see it IRL and snap your own soft-toned moment in style.

Ready to make the mini Evo™ Gentle Rose your go-to creative companion? You can pick it up exclusively at Boots, our Amazon instax™ store, MyFUJIFILM, FUJIFILM eShop, or in-store at FUJIFILM House of Photography. Whether you’re styling your next ‘fit snap or curating keepsakes for your gallery wall, this blush-toned beauty is designed to elevate every moment.

Stay in the loop with our latest product drops

Want to be first in line for new camera accessories, fresh film designs, or upcoming camera launches? Keep an eye on our blog for styling inspo, product news, and creative tips that help you flex your aesthetic, your way. 

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