Say hello to the instax SQUARE 2™ camera
Some pics were made for a square. Your friends squeezed round the table for Friendsmas. Your little cousin tearing into a present on Christmas morning. The tree you and your housemates finally finished decorating. A square frame gives your subject the same amount of space on every side, so nothing feels cramped and the whole shot looks well put together.
That's the whole appeal of instax™ SQUARE film, and there's a new camera joining the format. Say hello to the instax SQUARE 2™ instant camera. It's on sale now. Here's what's new.
What makes the SQUARE format special
Every instax™ format has its own personality. instax™ mini film is the credit card-sized classic, small enough to tuck into a wallet or slip inside a birthday card. instax™ WIDE film is twice the width, so there's room for the whole group and the view behind them. instax™ SQUARE sits right in the middle, with a 62 x 62mm picture area and a balanced 1:1 shape.
If you've ever cropped a pic to a square before posting it, you already know why that ratio works. Portraits feel centred. Landscapes and city scenes get space to breathe. Even busy shots, like a table full of food or a cluster of friends squeezed onto one sofa, are easier to frame neatly.
Then there's what happens after the print comes out. Square prints have gallery-wall proportions, which makes them ridiculously easy to style. Line them up in a tidy grid inside an album, slot a few into frames along a picture ledge, or build a mini display on a magnetic frame for the fridge. Mix them in with your mini and WIDE prints for a bit of variety. Pick one colour of frame for the whole set and even a random mix of moments looks like it belongs together.
Meet the instax SQUARE 2™
First instant camera or fifth, the instax SQUARE 2™ is easy to get the hang of. Twist the lens to turn it on, frame your shot and press the shutter. No settings to wrestle with. Automatic exposure and flash handle the tricky bits, so your attention stays on whatever's happening in front of you.
The design gets a refresh too. Think rounded curves, clean lines and stripe detailing on the grip and lens, in three muted shades: Slate Blue, Misty White and Brick Red. They're the kind of colours that look just as good in your hand as they do on a styled shelf at home.
This launch also brings two new ways to shape the look of your prints: a switch on the camera and a brand-new film.
Set the mood with a flick of a switch
The first is the Mood Filter. Slide the switch on the instax SQUARE 2™ and a warm or cool filter moves over the lens. Pick from three settings:
- Warm adds subtle golden tones, perfect for cosy café catch-ups and crunchy autumn walks.
- Cool gives you crisp, blue-toned colour that suits winter city streets and frosty mornings.
- Off keeps the classic instax™ film look.
Because the filter sits in front of the lens, the effect is part of the shot from the start. You keep the rich, grainy texture that makes instant film so recognisable, while the colour and atmosphere shift to match the scene or how you're feeling that day. Bright morning out with your besties? Go Warm. Late-night walk home with friends? Try Cool. Can't decide? Take one of each and let the prints settle the debate.
It's creative control without any extra kit to carry. Just one switch, set before you take the shot. You can flick between settings from one pic to the next, so a single night out can have a bit of both.
instax™ SQUARE Soft Haze film brings a dreamier finish
The second new addition is instax™ SQUARE Soft Haze film (sold separately), which arrives alongside the camera. Fujifilm redesigned the emulsion formula inside the film, so the soft look is built into every sheet.
The result is a low-contrast finish with glowing highlights and gently diffused shadows. The colours don't all shift in one direction, either. Warm tones get warmer, while blues and greens turn softer and more muted, which gives each print a slightly nostalgic feel.
Classic instax™ film aims to show colours the way your eyes saw them. instax™ SQUARE Soft Haze film leans into warmth and softness instead, so loading a pack is a style choice you make before you start shooting. And since the effect comes from the film, it happens the instant you take the pic. No editing needed afterwards. Each pack holds 10 sheets, so it's easy to keep one in your bag for the days you want that hazy look.
Save it for moments with a bit of atmosphere: portraits of your favourite people, weekend wanders, travel days and slow mornings in your go-to café. It gives everyday scenes a gentle, glowy finish.
Build out your SQUARE set-up
The instax SQUARE 2™ is the newest member of the instax™ SQUARE family, and it plays nicely with the rest of the range. Got a phone full of pics you love? The instax SQUARE Link™ smartphone printer turns them into prints on the same instax™ SQUARE film. Your camera prints and phone prints share the same 1:1 shape, so they sit side by side in an album or along a ledge without anything looking out of place.
Already shooting with the instax SQUARE SQ1™? Your stash of instax™ SQUARE film works in both cameras, so nothing goes to waste if you add the new one to your collection. You can browse every format and finish on our instax™ film page.
Why now? Gifting season starts early
It might only be autumn, but the gifting countdown has officially started. With the instax SQUARE 2™ instant camera available now, there's plenty of time before the festive rush. So, no last-minute panic and no frantic midnight scrolling in mid-December. Picking it up early also means you can tick one name off the list before the shops get busy.
It's an easy gift to personalise, too. Pick the shade that suits their style, then think about what goes in the bag with it. Cameras don't come with film included, so add a pack or two of instax™ SQUARE film so they can start straight away. Got a friend who loves a hazy, nostalgic look in their pics? A pack of instax™ SQUARE Soft Haze film gives them that look with no editing needed. A colour-matched camera case (sold separately) finishes things off nicely. Buying for someone who already has an instax™ camera in another format? The instax SQUARE 2™ gives their collection a whole new shape to play with.
And it's a gift that gets passed on. Every shot comes out as a print they can hand straight to someone else, with a little message written along the bottom. That's what instax™ is all about: don't just take, give.
Available now
Want to see how it sits alongside the rest of the line-up first? Take a look at our full range of instax™ cameras or compare models side by side. Then stock up on instax™ SQUARE film so you're ready to start shooting the minute your new instax SQUARE 2™ arrives.
Ready to make your next set of prints square? Pick up the instax SQUARE 2™ on the FUJIFILM eShop or get the full lowdown on the product page.
