instax™ pick & mix: Deco film, fun freebies, and sweet surprises
This summer, we’re rewriting the rules on how you shop with us. Enter: our very own ‘pick & mix’ sweet cart, filled to the brim with our dreamiest instax™ Deco mini films, ready to level up every shot.
Swing by and scoop up the ultimate instant film selection at one of our three exclusive pick & mix locations in London, Birmingham or Manchester. From Pink Lemonade to Soft Lavender, we have stacks of fresh film boxes waiting to be weighed, mixed, and matched to perfection.
Oh, and did we mention there will be freebies? SNM.
Whether you’re bringing your bestie for an instant film spree or flying solo for the ultimate gift hunt, get ready to mark your calendar, prep your tote, and bag the chicest photo haul of the summer (we said what we said).
Let’s get straight to the deets.
Get the lowdown on our pick & mix with instax™ pop-ups
We’re taking our instax™ pick & mix experience on tour, popping up at three iconic spots across the UK. Find us at FUJIFILM House of Photography in Covent Garden, where it all begins. You’ll see our cart in that prime window spot (you literally can't miss us).
Or, head to PHOTO by FUJIFILM at Primark in Birmingham or Manchester, where our team will be armed with photo treats you won’t want to miss.
This exciting pop-up is available at these three locations for a limited time – and on Fridays, Saturdays and Sundays only – so don’t miss out on this exclusive instax™ experience!
Save the date(s): Our cart will be ready and waiting on Friday 29th August at the House of Photography where they’ll be for two weekends only, before heading over to Primark Birmingham High Street on Friday 19th September. The cart will then wheel its way up to Primark Manchester, where it’ll be from on Friday 24th October.
Spot our pick & mix cart, fill your bag with instax™ Deco mini film, snap a photo and grab some free sweets on us. It couldn’t be easier!
Mix and match your fave instant film styles
The best bit about pick & mix is that there are, literally, no rules. So, why settle for one vibe when you can curate a whole collection?
For those dreamy summer park scenes, grab a pack of Soft Lavender or our instax™ mini Macaron Film.
Planning a BBQ or garden party? Pink Lemonade and Sprinkles are a *must*.
How about snaps at sunset? Our mini Heart Film will capture the warm, fuzzy feels.
Once you’ve bagged your mini film, it can be used across our range of mini cameras – including the instax mini 12™ and instax mini 41™ – and the instax mini Link 3™ printer.
Come along, mix it up, and make it yours.
The more you add, the more you save
Don’t let the pastels fool you – the deals are real.
Head over to our scales, load on your fave Deco packs, and watch the savings stack up. The more you add, the more you save. And when you hit that sweet spot? You’re basically getting a free pack of instant film, on us.
Because, let’s be honest, you were gonna get more anyway…
Don’t just take, give: stock up on instax™ film for gifting
Keen to pick out a present? Mix, match, and build a film stash that’s perfect for gifting – or keeping (no judgement here).
Got a friend who lives for pastel vibes and won’t shoot on anything but Macaron? Put together a film bundle for them, and slip in a print from your last park picnic, sandwiches and all.
How about treating yourself to a box or two? If you’ve been riding the ‘white frame wave’ forever, it’s time to switch things up. Grab Sprinkles for something playful or try our mini Heart Sketch Film for your next golden hour photo dump.
Wrap it up: We’ll even pop your instant prints into an old-school paper sweet bag. No fancy gift wrap required – just good vibes and ultra-thoughtful details.
Giveaways and sweet surprises
What else can you expect from our pick & mix experience? We’re making sure *everyone* walks away with something special. We're talking free sweets, personalised candy bags, and even a free instax™ print as a keepsake (our sweet cart is literally backdrop goals).
And let’s not forget our online followers. We'll also be running social competitions throughout each event, with chances to win everything from colourful candy to an *actual* instax mini 12™ camera. Obsessed. Follow our movements on Insta (@instaxhq) to stay in the loop and see our latest updates.
Mix it up online with instax™
Can’t make it to any of our locations? No stress. Our full range of mini Deco Films is available online. While you’re filling your virtual cart, don’t forget to browse our must-have instant camera accessories. We have tonnes of cute camera cases to suit every style – ideal for personalised gifting or treating yourself to a little something extra.
