instax™ is coming to The Photography Show | prints, prizes & good times
Big news. instax™ is officially heading to The Photography Show 2026, the UK's biggest photography event, and we're bringing the good stuff. Cameras. Printers. Prizes. Photo ops. The kind of stand energy that makes you stop scrolling and actually show up in real life.
If you've been waiting for a sign to come find us, this is it.
We'll be set up right next to Fujifilm digital cameras at the NEC Birmingham from 14–17 March 2026. Whether you're a photography nerd, a casual clicker, or someone who just loves a good instant print, there's something here for you. Come as you are.
Get hands-on with the full instax™ line-up
This is your chance to get up close and personal with our cameras. It’s just you and the full instax™ range.
Here's what'll be waiting for you on the stand:
Hybrid cameras
- mini Evo Cinema™: The newest drop. Film aesthetic, hybrid magic, full cinema vibes.
- mini LiPlay+™: Shoots, prints, and lets you pull photos from your phone too. Multi-tasking done right.
- mini Evo™: The classic hybrid that started it all. Still awesome.
- WIDE Evo™: All the hybrid goodness, now in a wider format. More moments, more print.
Printers
- mini Link+™: Our latest mini printer. Compact, connected, and genuinely cute.
- SQUARE Link™: Square format prints that belong on every wall and every vision board.
- Link WIDE™: Go big or go home. Wide format prints that make an actual statement.
Analogue
- mini 41™: The one that keeps everyone coming back. Simple, reliable, instant.
Not sure which one's for you? That's literally what the stand is for. Pick one up, shoot something, hold the print in your hand. You'll know.
What's on: Stand activations you won't want to miss
Spin to win
That's right, our Spin to Win wheel is making its debut, and it's handing out prizes on the spot. No waiting, no entering, no "you'll find out in six weeks." Show up, give it a spin, and you could walk away with:
- instax™ tote bags
- Bundle merch bags (think: proper instax™ swag)
- A free 10-pack of instax™ film
- Mystery prizes, and yes, that could mean cameras, printers, or the iconic instax Pal™
Prizes are given out instantly at the show. No waiting around. That's the instax™ way.
Sign up to win + spin
Want more chances to win? Sign up to the instax™ newsletter for two things: entry into our daily bundle giveaway (one winner per day across the show), plus an automatic ticket to spin the wheel. It's genuinely the most rewarding newsletter signup you'll ever do.
Bundle prize details to be confirmed, but if you know instax™, you know it's going to be worth it.
Photo opps
Come grab a moment against the instax™ backdrop and leave with a print in your hand and a memory you can actually keep. Your camera roll has enough screenshots. This one's for real life.
Why come find us?
The Photography Show is full of incredible brands doing incredible things and we'll be right there in the mix, doing what we do best: making photography feel fun, immediate, and genuinely yours.
There's a reason instant photography never gets old. You point, you shoot, you hold something real within seconds with no editing, filters, or doom-scrolling back through a camera roll to find it. See a moment, capture it, print it, and it’s yours. That's the instax™ experience, and it's one you've got to feel in person.
Whether you're coming to obsess over the mini Evo Cinema™, test drive the WIDE Evo™, spin the wheel, or just collect a free print to stick on your fridge, come say hi. We'll be the ones having the most fun.
See you there
The Photography Show 2026 runs 14–17 March 2026 at the NEC, Birmingham. Come find the instax™ stand, get your hands on the cameras, and let the good times print.
Haven't got your tickets yet? Grab them at photographyshow.com and we'll see you there.
