Get pumped for mini 12!

Get pumped for the INSTAX mini 12

Guys, it’s official, the INSTAX mini 12 is here – our brand-new, 🌈 joy-filled 🌈 instant film camera! To celebrate, we blew up the launch party by inviting some of our favourite influencers to the INSTAX House of Joy pop-up space in Soho to capture all the fun on film.

Find out what we got up to!

Instant photos, unlimited joy

2023 is about living in the moment and the INSTAX mini 12 is here for it. Whether it’s remembering that mouth-watering meal, seeing your favourite band, or going on that first date, mini 12 means you can share the simple joys in life with instant prints to keep forever.

The mini 12 is so easy to use, it does all the technical work for you. The improved auto exposure means you can shoot in all lighting conditions and the flash will automatically adjust to suit your environment.

Twist the lens once to turn it on, twice for Close-up Mode, and all the way back to switch it off. Changing the film is also quick and easy, just pop the back open and you're ready.

Find your fave new colour

The INSTAX mini 12 includes all the best bits from the mini 11, but also brings some awesome new features. But first, let's please discuss the super cute colours! 💚💙💜🤍💗

There are five adorable colours to choose from; Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.

In the House of Joy, we created interactive areas to match each of the colours so everyone could snap away and get those picture-perfect selfies. The ball pit was by far the biggest hit of the day with influencers not wanting to leave! We also created a giant balloon wall, a distorted mirror wall and a ribbon tunnel. Not forgetting the popcorn machine - because who doesn't love a free snack? 😉

Selfies made simple

Many of our guests used The House of Joy photo backdrops to test out the new and improved Close-up Mode to capture some cute selfies.

The selfie mirror on the front lets you check everyone’s in the frame, so you can kiss goodbye to guesswork. And if you’re behind the camera, the new parallax correction feature makes sure your subject is always exactly where they should be.

Mini film for every mood

Don't forget that you can get creative and spice up your prints with different INSTAX mini film styles. For all the lovers out there, try the new Heart Sketch film, or if you're after that classic, vintage look then Monochrome is the way to go.

Let’s get digital with the INSTAX UP! app

By the end of the day, our photo board was full of joyful snaps, but the story didn’t end there. The new INSTAX UP! app allowed every print to be scanned and dropped into a custom background, to be shared on social media.

The app lets you tweak settings like contrast and brightness until your image is 100% ready to share. You can also create categories and sort your photos, so you don't have to scroll endlessly through your phone's camera roll.

You can also use the INSTAX UP! app to get inspo on INSTAX DIY projects, creative displays, photo challenges and more.

An instant camera for everyone

The INSTAX mini 12 is available everywhere from 16 March! It’s stocked in all our favourite stores, like Jessops, John Lewis, Urban Outfitters and the FUJIFILM eShop. Don’t forget to complete your kit with the mini 12 case.

In the meantime, get the lowdown on the mini 12 and the House of Joy from some of our favourite influencers, like @lidiabayliszullo below – or learn more here.


I’ll be taking my blossom pink @Instax mini 12 camera everywhere with me thank u x 📸 AD #instax #INSTAXMini12 #comewithmeto

♬ original sound - Lidia Baylis-Zullo




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