FUJIKINA: Bring the Festival to Life with instax™

London in September 2025 just got a whole lot more exciting - for your creativity, your social feed, and your instant photo collection. FUJIKINA London 2025 (running across two jam-packed weekends: 18-21 September and 25-28 September) is the ultimate photography festival for creators, photography enthusiasts, or those who simply want to capture the moment. 

What is FUJIKINA?

Think of FUJIKINA as a vibrant playground for photography lovers, from curious beginners to seasoned pros. Created by Fujifilm, this global festival champions diversity in visual storytelling, bringing exhibitions, photowalks, masterclasses, seminars, and even one-to-one coaching to the heart of London.

Whether you’ve just reached for your phone to snap a photo or you’re wielding high-end gear, FUJIKINA breaks down industry doors and opens a stage for every vision.

With three central London venues – FUJIFILM House of Photography, The Conduit and The Stables – London is transformed into a buzzing hub of inspiration where creativity meets community. 

Capture London with instax™ Photowalks

Here’s where instax™ brings the fun in full colour; guided instax photowalks throughout the capital where you can wander, discover, switch off from the digital world, and print your memories on the spot. Hosted by professional photographers  Josh Edgoose, Jade Keshia Gordon, Luke Davis, and Oli Wheeldon, these walks turn the city into your own personal gallery. Just imagine: street murals, stunning architecture, candid city life, and hidden corners, all immortalised with instant prints. 

Why walk with an instax™ camera? Because stopping to print a moment makes you see it differently - the pedestrians become subjects, the light turns into art, and even a puddle reflection becomes a masterpiece.

What makes an instax™ photowalk special? It’s more than just taking pictures; it’s 2 hours of slowing down, exploring London in a new light, and switching off from the busyness of everyday life. Along the way, you’ll get hands-on with our instax™ cameras, creating instant prints that transform the city into your own personal gallery.

And if you don’t have an instax™ of your own, don’t worry, we’ll be loaning out cameras for the walks so you can fully experience the magic. Try your hand with the instax WIDE Evo™,  instax WIDE 400™, instax mini 41™, or instax mini Evo™ and see the city come alive through instant prints. Even better, you’ll be provided with 20 free shots, and every photo you take is yours to keep as a lasting memory of the day.

Print Your Story in Our Creative Spaces

FUJIKINA isn’t just about looking through a lens; it’s about diving into creativity. Step inside the dedicated instax™ activation at FUJIKINA,  a space designed to let you fully immerse yourself in the world of instax™. Here, you can experience the brand in exciting ways: snap selfies in our booths, grab a fun shot with friends, and capture moments that will last beyond the festival. Visitors will also have the chance to win exclusive prizes, turning your time with instax™ into something truly rewarding.

There are immersive creative shooting zones and playful areas where you can sample and try out the latest instax™ gear. These themed spaces are perfect matchmakers for instax™ cameras. Each zone is a chance to slow down, look closer, and capture something totally unique to print. Use your instax™ to:

• Let bold colours pop against minimal backdrops
• Capture movement, ask a friend to spin, toss their hair, or jump (instant film has a magical way of freezing a moment mid-motion!)
• Experiment with poses, close-ups and reflections and shadows

The best part? With instax™, your creativity is rewarded instantly - you can hold the experiment in your hands within seconds. Swap prints with friends, stick them in a scrapbook or put them on display for all to see. Our creative spaces are all about creativity, and of course, having fun.

Using Your Instant Camera or Printer at FUJIKINA

FUJIKINA is all about celebrating photography in the moment - and nothing embodies that spirit quite like an instax™ instant camera or printer. Bringing yours along so you can not only take photos, but create tangible keepsakes right there in the middle of the action. Forget scrolling through digital galleries, instead, hold a freshly printed memory in your hand.

For photographers who just love a touch of spontaneity, the instax mini Evo™ and instax WIDE Evo™  offer the best of both worlds - digital control for experimenting with exposure, filters and framing, combined with the thrill of instant printing. You can capture a scene in our creative zones, try a few different effects, then choose your favourite to print and share on the spot. The instax mini Evo™ is perfect for portraits and those more detailed shots, while the instax WIDE Evo™ lets you capture big group moments or sweeping London backdrops in a larger format.

After something that offers a point-and-shoot experience? Our instax mini 41™ is your perfect FUJIKINA sidekick. Lightweight, fuss-free, and beautifully straightforward, it lets you focus on the fun with no need to fiddle with settings. It’s ideal for those spur-of-the-moment shots during the photowalks or while wandering between venues.

And let’s not forget about our instax Link WIDE™. FUJIKINA is bursting with photo opportunities you might capture on your phone, and with our instant printers you can turn those digital shots into physical prints in seconds. Seriously. Just imagine finishing a photo walk with a camera roll full of images, choosing your favourites, then printing and swapping them with new friends you’ve met along the way - perfect.

Using an instant camera or printer at FUJIKINA transforms the festival experience. Each print becomes a conversation starter, a small gift, or a personal memento of the creative energy buzzing around you. The process encourages you to slow down and really see the scene before you press the shutters. When you peel your eyes away from the screen and hold a print in your hands, you’re not just capturing FUJIKINA, you’re creating keepsakes you’ll treasure forever.

Pro Tips: How to Get the Best Shots with instax™

Ready to really make your prints pop? Here’s how to get the most from your instax™ at FUJIKINA:

• Explore light - Use natural light in the creative zones and capture how light reflects off of some of London’s most iconic buildings.
• Frame with intent - Seek symmetry, pops of colour, or fill the frame with hidden details in the capital’s architectural nooks.
• Layer, layer, layer -  Add depth to your snap, framing with flowers, or using the city’s skyline to add layers and depth.
• Be bold - Experiment with angles. Lean low, tilt high, our instant cameras love dynamic viewpoints.
• Snap, don’t stress - Each shot is a print to remember. Experiment, laugh, and embrace the surprise of instant moments.

Customised instax™ by Matt B Customs

Already have an instax™ camera? Or planning to snap one up at the event? FUJIKINA has a stylish treat lined up: Matt B Customs will be on-site to give your camera or printer a one-of-a-kind makeover. Yep, we’re talking bold decals, colourful finishes, and flair that matches your vibe. It’s not just a camera or printer anymore, it’s your very own personal, wearable masterpiece. 

Snap Ideas: Capture Life As You See It

FUJIKINA gives you the confidence to capture life as you see it. Here’s some fun prompts to get your shutter finger ready:

• “City Life”: Capture buskers mid-tune, a spontaneous street smile or friends soaking in all the fun.
• “London Layers”: Stack old and new - historic architecture, modern sculptures, the old-and-new city landscape.
• “Quite Corners”: Find stillness amongst the chaos. Spotted someone admiring a quiet street corner or looking through a window? Print their calm.
• “Portrait Moments”: Ask friends or strangers to strike a pose, or show off their best smile - instax™ portraits capture personality beautifully.

Mix in candid details and carefully crafted compositions, and let each instax™ print tell its own story.

Wrapping It Up with a Photo Print

FUJIKINA London 2025 isn’t just a festival - it’s a place for creative expression. It’s where the instant, tangible magic of instax™ meets London’s energy, communities and iconic backdrop. Whether you’re joining in on a photowalk, exploring vibrant creative zones, or getting your gear customised, FUJIKINA turns each moment into a treasured keepsake.

So come armed with your instax™ of choice, or swing by to pick one up of your own. Capture those London instants, print them in real time, and watch your memories come alive. London’s calling - get your instax™ ready.

Book your spot now and be part of the magic. FUJIKINA is in town from September 18th - 21st & September 25th - 28th 2025, and with instant memories just waiting to be made, you won’t want to miss it.