Switch it up at the cinema with Disney’s Freakier Friday and instax™
What better excuse to play dress-up than the release of a major movie sequel? Yep – Disney’s Freaky Friday is back for round two, and with double the amount of body switching going on, things are about to get even freakier…
In honour of the new film’s release, we’ll be covering outfit swaps, movie-themed frames, noughties nostalgia, and how to capture it all on the instax mini 12™ instant camera.
When is Freakier Friday out in cinemas?
Freakier Friday will be gracing UK cinema screens on Friday 8th August, and we’re already *obsessed*.
The story picks up years after Tess and Anna endured an identity crisis. Anna now has a daughter of her own and a soon-to-be stepdaughter. As they navigate the myriad challenges that come when two families merge, Tess and Anna discover that lightning might indeed strike twice.

Enter our exclusive Freakier Friday competition
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No mini 12™ camera in your lineup yet? Let’s fix that. From 8th–10th of August, swing by the FUJIFILM House of Photography in Covent Garden to enter our exclusive in-store competition – yep, the prize list includes a mini 12™ (this is happening).
Simply hop into our purple and green instax™ Creator Cube and scan the QR code for your chance to win an instax mini™ 12 camera, 10% off instax™ products, 10 free photo prints, signed movie posters or two cinema tickets to see Freakier Friday.
It’s free to enter – just show up in person (UK/Ireland residents, 18+), one entry each. Winners are picked at random, so everyone’s in with a chance.
Best of luck. We’ll see you there!
**THIS ACTIVATION IS NOW CLOSED**

Celebrate with a Freaky Friday-themed fit swap
Heading to see Disney’s Freakier Friday ‘on the big screen? Get involved by dressing for the occasion. Maybe mum’s been secretly eyeing up your wardrobe, or you and your bestie have been crushing over film-themed looks? This is your sign to switch things up. Swap wardrobes, snap fits, and slay your way into the cinema.
Try these simple ideas to get into the Freakier Friday spirit:
Have your mum/daughter ‘main character’ moment
Stay true to the original movie plot with an iconic mum/daughter fit swap.
What you’re wearing: Is mum forever loyal to the 2003 skinny jeans aesthetic? If her day-to-day uniform is ‘skinnies and a blazer’, go all out and complete the look with ballet flats, a massive tote bag (we still have no idea what she keeps in there?!), and an obligatory flask of coffee. It’s giving ‘school-run’ chic.
What she’s wearing: All about looser-fitting Y2K looks? Switch up mum’s vibe with a cute pastel tee and baggy jeans. And don’t forget to match her top with her accessories. The mini 12™ instant camera comes in playful mint green and lilac purple – aka the *official* Freakier Friday colours. Slip the camera into a matching mini 12™ case, attach the extendable strap, and she’s ready to live her best teen life and document it. Who needs a handbag when your camera completes your look?
Cause a scene by recreating the cover with your BFF
Playing dress-up is even better with a theme. Why not recreate the original Freaky Friday film cover with your bestie? Think that iconic tartan skirt, those unreal thigh-high boots, and that classic Y2K cropped denim jacket. Playing the ‘not-so-responsible’ parent? Embrace LiLo’s timeless skirt suit, string pearls, and pointed kitten heels look. It’s giving ‘girl boss’.
Make PJs your whole vibe
Nothing to wear? Get four friends together and switch out your usual attire for sleepwear. This one’s a playful nod to the film’s iconic swap scene. Throw on classic PJ bottoms with oversized tees or slip into timeless silky sets. Make the whole vibe purple and green to match with the movie colours, then complete the look with fluffy sliders or slippers. Flawless.
Where to swap and snap
Need themes and locations? These Freaky Friday-inspired concepts are a whole mood and more. Use the instax mini 12™ to capture every movie-worthy moment.
You, mum, and all the snacks: Get a playful shot of you and mum hanging out in the foyer. Mix up your drinks orders, switch popcorn toppings, and snap the chaos of swapping roles. Just you and mum out for the night? Flip the camera and use the handy in-built selfie mirror to get everything in the frame – no photographer needed.
Explore more Freakier Friday ideas on Instagram: Can we all just take a moment to appreciate @LouisePentland and her daughter Darcy’s genius Freakier Friday-inspired instax snaps? Immaculate. We’re making notes, ladies.
Recommended instant film: Pair with instax™ mini Mermaid Tail Instant Film to mirror those dreamy lilac and green hues.
Throw a pre-cinema slumber party: Before you head out to watch the film, set up a slumber-style shoot at home. Grab your pals, don those pastel PJs, and do your best impression of finding out that you’re literally in someone else’s body. For a fun twist, compile all the best ‘shocked’ faces into an Instagram carousel. Scan in your instant film snaps using the instax UP!™ app, then edit and share to socials. You could even ask your followers to vote for who’s the most convincing. Don’t forget to tag @instaxhq and @disneyUK in your post.
Recommended instant film: Pair with instax™ mini Confetti Instant Film to add a touch of sparkle to your slumber party snaps.
The ultimate ‘wait, who's driving?’ moment: Once you’re parked up in the cinema car park, start by switching seats in mum’s car – you behind the wheel, mum riding shotgun (engine off, naturally). Get the doors open, turn those interior lights on, and cue the fun. Think swapped sunglasses, matching lip gloss, and a shared look of wait, what just happened?
Recommended instant film: Pair with instax™ mini Monochrome Film for the ultimate movie-style stills.
